Getting a good ranking in the search engine is essential as then only, the user may visit the website. If a website doesn’t have a good search engine ranking, then the visitors to the website will be very few. According to Google, very few users go to the 2nd page of the search engine. So only the top 10 websites in the top position have a chance to get more visitors. If the user didn’t find what they were looking for, then they will change the keyword in the search box, but will not go into the 2nd page. This is why having a good ranking is essential. Here are a few SEO tips from SEO Shark on how to get a good ranking in the search engine: –
Use good keywords and focus on them
Keywords are essential for getting a good ranking as the search engine searches each and every website in terms of keywords. If the search engine finds good and well-defined keywords, then the search engine will put the page in the top position. Similarly, the search engine will go through each and every web page of different websites and will rank them accordingly. One of the best ways to get a good keyword is to use Google Keyword Planner which is a free tool that will show an estimate for any searched phrase.
The content must be written perfectly
If the quality of the content is bad, then the chances of getting a good rank are less. On the other hand, if the content is written well and is readable, then it may increase the chances of getting a good rank as compared to other websites. The better the content, the better the search engine results.
The title must include keywords
When writing content, the writer must make sure that the title of the content contains the keyword as the search engines first go through the title of each and every content. Then only it decided whether or not to read the content of the topic. Once the search engine is done, then only it will rank up the best content. The title must also be written in a way that people will get attracted after reading it.
The header must also include the keyword
It is a great trick to divide up the content. The content must be well defined so that Google can read it accordingly. If Google finds it hard to read, then there will be less chance of getting a good ranking. The content must be divided into sub-heading, and some of them must also include the keyword. This will greatly affect the search engine results.
Use keywords in the images of the web page
If the web page contains images, then they must also contain the keyword. There are two ways to include the keyword in the image: –
- The image name
- The image alt tag
These SEO tips can greatly affect the ranking. Most of the popular websites use these tricks to get a good ranking in the search engines.